| The Missing LinkAfter visiting a meetup from Social Media Club Amsterdam with a marvelous prezi from Thomas Marzano I kept thinking of all the implications. A message from Liz Strauss that she had added a comment to my earlier blogpost Forbes:The 10 The Top Women Social Media Influencers &Their Connection with Empire Avenue woke me up and I started thinking about what feature would bring in more ‘social’. “Google Maps”!Popped up in my brain! Add a feature where you can spot your (potential) shareholders on a map. See ones name/ticker and make it easier to target and explore you network so -in a later stage- you can easily decide weather you are able to meet irl. At this stage I sometimes have to explore new &old contacts by checking them out one by one and loosing the big picture. Google maps is able to solve a lot of ‘problems’and will be a significant upgrade to Empire Avenue! It could work two ways from person to map and visa versa
But main feature would be to check your country or state of interest on the map and click on the person of interest Shareholder or not – E.G Green pins for people you own shares in Red People you have no connection with (on EAv.) etc.
And I can think of a dozen sub features… Cheers, Tomas Jansma What do you think? Add your comment please and take a vote on my poll: Poll[Poll] Why Empire Avenue should add a Google Maps Feature Forbes ArticleThe 15th of december Forbes published an article on The Top Ten Women influncers on Social Media. As I scanned across the names listed I a few names were familiar to me. Where did I read their names as a non US citizen? On Empire Avenue! This made me check all the names listed in Forbes at Empire Avenue,and –as I expected –most of them popped up as listed on EAv. as well. In fact only four out of the ten women mentioned were not on Empire Avenue! Here is the complete list of names copied from Forbes with the ‘score’they were given. In green I added their ‘trading price’at Empire Avenue. In red if they were not listed. 1. Ann Handley , Chief Content Officer at MarketingProfs 2962 Empire Avenue: 74.69e (+0.383) 2. Liz Strauss CEO and founder of SOBCon 1827 Empire Avenue:(272.47e (-0.062) 3. Mari Smith Facebook marketing expert 1806 Empire Avenue 111.51e (+0.511) 4. Pam Moore Zoom Factor,brand,reputation management 1583 Empire Avenue: 90.56e (-0.013) 5. Eve Mayer Orbsurn LinkedIn expert 1405 Empire Avenue:Not listed 6. Viveka Von Rosen LinkedIn expert 1123 Empire avenue 81.24e (+0.167) 7. Marsha Collier eBay marketing expert 1063 Empire Avenue 87.27e (+0.011) 8. Michele Smorgen online brand and reputation management 924 Empire Avenue:Not listed
9. Kristi Hines freelance writer and online marketing consultant 874 Empire Avenue:Not Listed 10. Vicki Flaugher runs Smart Woman Guides 849 Empire avenue:Not Listed Mark that of the top seven women only one is not listed on Empire Avenue! So What?Why would I check this? As I entered Empire Avenue to check things out I thought it a marvelous tool to check my activity on my channels and found it to be a great networking tools as well. Read more… What would these arguments sound like?There’s a growing discussion weather Empire Avenue is a game or a serious social media tool. With five arguments I will give you some food for thought and after digesting you could make a decision to step in Empire Avenue or not. 1. There is nothing wrong with numbers as long as they are a part of the whole; One of the objections mentioned are the ‘hard figures’. They often provoke an allergic reaction. The fact that you buy shares in a person or in someone’s company and its social media activities,may be seen as unethical. Why? Social psychology learns us that we humans constantly make calculations,about ‘usabillity’even in relationships. There’s nothing wrong with that! To make it explicit seems vulgar,but in fact it’s not. I’ve seen a lot of people investing and connecting at the same time,establishing new relationships and yes,sometimes neglecting others. Just like in real life…
2. Every company would love to have an inventory of traffic and influence and show off their presence on Social Media. Empire Avenue could play a major role in that. Companies have flocked to social media. For what purpose? Marketing,branding,reaching their existing,new and potential customers,SEO etc. They are also studying their competitors. Who are they? How do they operate and what channels do they use? Empire Avenue offers a very overt insight in some basic social media channels and activities and just like on the real stock market there are peaks and dips.
3. Empire Avenue as and index of one’s social media activities. You can buy all sorts of expensive tools to do this inventory or use Empire Avenue –free – a nice insight. There are discussions about Peer Index Klout as …..more Interview with Tim Gorree,IT solution architect for Nokia,about NOKIA on Empire Avenue What is your role at Nokia? Tim Gorree,managing NOKIA on Empire Avenue My job title is IT Solution Architect,End User Solution Architecture. I have been responsible for Nokia’s presence in Second Life and am now also looking after Nokia’s presence on Empire Avenue. I work on other projects as well,like our internal social media engagement tools and http://www.ideasproject.com. I have been a leading advocate for virtual worlds in Nokia and virtual currencies are part of that. The virtual currency that is used on Empire Avenue,the Eaves is interesting,because companies have found it difficult in the past to measure their Return on Investment on their social media activities,efforts and investments. A lot of companies are embracing social media,but how do they measure up in their various engagements? There is Klout,but Empire Avenue is a very exciting alternative. You can see how you measure up to others. Why is Nokia playing on Empire Avenue?We are there because everyone else is there. Microsoft with Xbox,Intell,BMW,Ford,etc. When Justin Boverton,CEO of Rivers Run Red,posted about Empire Avenue I signed up for a personal account. I noticed a person had registered the Nokia ticker and asked him if he was willing to hand it over to Nokia. From that moment on people started to buy Nokia like crazy. I went to Nokia’s marketing department to have the Nokia social media accounts connected. Already during the first week we saw a large amount of people connecting with our LinkedIn groups which we use to recruit people. This demonstrates that Empire Avenue is a good resource to find social media talent. I call it the champions league of social media. On Empire Avenue it is very transparent what people and companies are doing with social media. When you sign up on EAv you see that there is more to social media then just Twitter and Facebook. Nokia is performing well on EAv,is Nokia is inspring other companies to join?I would hope so,companies who are engaging actively are doing better. We use it to amplify our other social media presences on Empire Avenue,and that does seem to work well. If companies are serious about their social media activity,they should be interested in learning more about how well they are doing across the social media landscape. What is more important for Nokia,‘winning’ the game or making connections? In other words,is it easy to sell stocks of people that don’t perform well?To perform well we have to sell sometimes because we have to look after the interest of our shareholders. If you want to keep the interest of the shareholders in mind you have to sometimes make tough decisions and sell somebody we have invested in. On the other hand,when we buy somebody,the person is really happy with Nokia on Empire Avenue. The point is to not take it personal when somebody sells you. When somebody sells you,you might have to improve in one of your areas. My mission is to amplify the social media presense of Nokia. It is about what we do on Foursquare,on Facebook,on Youtube …. Empire Avenue is a platform that helps to amplify this presence and allows us to connect with and discover new people. The metrics of how well we do compared to other companies on each of the different social media platforms are valuable to us and help to monitor progress. More about Tim Gorree on Tim Gorree’s Nokia page,on Twitter
Visit Nokia on Empire Avenue Written by Elza van Swieten,(e)CONFLUENCE on Empire Avenue How to leave your shareholders behind with style when going on Vacation from Empire Avenue? Going on vacation is a blessing. Vacation is a luxury,isn’t it? Still I see a lot of players complaining about their stock price dropping as soon as they get back. What? Didn’t have a good time? Who cares about your dividends and stock price? OK,maybe your shareholders do. And if they don’t they would have sold you while you were at the beach drinking tequila. Shareholders have a right to know when you are going to take a vacation and when you are coming back. Don’t they? Or is it what you do,too private? Shareholders will notice your absence on Empire Avenue;as soon as your online activity slows down,your dividend and stock price will drop. Will you leave your shareholders behind guessing why you are sliding? The most impolite thing to do when going on vacation is not to inform your shareholders. Unless your vacation is filled with an equal amount of online activity like uploading your thousands of vacation photo’s to Flickr. In that case,don’t tell anybody you are on a vacation. Your dividend will stay high and everybody is happy. 
If you are going on a real vacation,meaning zero activity online,your dividend and share price will drop. No matter what. You might as well drop in style and inform your shareholders,of what I think they have a right to know,you are planning to do. When will you be back,for how long will you be gone. Should they hold you or not? If you are only going away for a week,you could ask your shareholders to hold you. If you are going away for a serious amount of time,let your shareholders know. All in case of zero activity that is. Not letting your shareholders know could even damage your EAv reputation. They will see you ‘in the red’ day in day out in the ticker tape,but if they know why,it saves them worries. Is it fair to ask your shareholders not to sell you?Yes and no. It depends on the duration of your absence. If your online activity is zero for one week,you could of course ask your shareholders to hold. You can put that in your bio so shareholders know where they stand. If your online activity is zero for a duration of,lets say,several weeks,you might as well tell your shareholders to sell you –but keep 1 share –so they can be informed the moment you are back,using a shareholder e-mail sent out. I see a lot of people taking the welfare trip telling vacationers ‘no worry,I will hold you’. This is NOT helping,it is in fact holding you back. Why? Because your dividend will drop for sure if you are not active only,but if shareholders keep your stock,your share price will stay high. At the moment you come back,you will find your dividend low and your stock price high,who is going to buy you then? Therefore,holding on to shares of somebody going on a vacation,is not helping at all. You might as well take the dive and leave in style. That is,help your stock holders by letting them sell you (you are all doing this for your shareholders aren’t you?),ask them to keep 1 share to be able to inform then on your return and then,on return,politely ask to buy you back,just after a few days of online activity,so they can see the proof of your return. Whatever you do,it is advised to not use the Vacation mode that Empire Avenue offers. It will show your shareholders that you are not paying out any dividend and that doesn’t make you trustworthy. In other cases you might think of a ‘suspend your account’ mode,and plan on how to come back. More about that later. Summary - leaving your shareholders behind uninformed can damage your EAv trustworthiness,other way around –informing them ads to your credibility. Your reputation is worth more than your stock.
- make a happening about going and leaving,it is a game,taking a dive is too
- on coming back,work a few days on your dividend first and then invite your (1-share) shareholders to buy you back
- if this all sounds to complicated and you don’t want curvy stats –hire a pro to manage your account
- travel light
Written by:Elza van Swieten –(e)CONFLUENCE
{EAV_BLOG_VER:d2605c98111aef87} XFDM6iy6ofA Welke Argumenten zou je kunnen aandragen?In de steeds meer oplaaiende discussie of Empire Avenue nu een game is of een serieuze social media tool zal ik proberen een aantal argumenten aan te dragen die je zouden kunnen doen beslissen om in Empire Avenue te stappen. 1. Er is niets mis met cijfers wanneer je ze een onderdeel laat zijn van het geheel; Een van de argumenten die worden genoemd,en die vaak een allergische reactie oproepen,zijn de cijfers. Het feit dat je een aandeel in iemand of in iemands bedrijf en diens sociale media activiteiten neemt wordt wellicht als onethisch gezien. Waarom? Sla de sociale psychologie er op na:we maken als mens voortdurend allerlei rekensommetjes;ook in relaties. 2. Elk bedrijf wil dolgraag zijn traffic inventariseren en beinvloeden,EAv. kan hier een grote rol in spelen zie hiervoor o.a Mashable, Chriss Parillo en de Nederlander Berrie Pelser . Bedrijven hebben zich massaal op sociale media gestort. Met welk doel? Genereren van traffic,bestaande,nieuwe en potentiële klanten bereiken ,informeren etc. etc. Daarnaast onderzoeken zij hun concurrenten. Wat doen die? Wat voor uitingen en kanalen gebruiken ze? Lees verder… Ja,waarom? Waarom zou je actief zijn of worden op Empire Avenue? Toen ik op 18 mei Empire Avenue ontdekte en een account aanmaakte stuitte het gegeven mij enigszins tegen de borst:handelen in menselijke contacten,je sociale netwerk op de beurs… Ik heb hier toen een blog over geschreven op Socialned.nl Ik zag echter al snel dat Empire Avenue veel meer mogelijkheden bood dan Klout,Peerindex en wat dies meer zij. Het integreert namelijk al je activiteiten op je sociale netwerken op een dynamische wijze tot scores en bied tegelijkertijd een geweldige mogelijkheid je netwerk te vergroten en je merk nog beter te ‘branden’. Het leuke is dat je shareprice is opgebouwd door je activiteiten op sociale media en de handel in je aandelen ofwel je ‘outstanding shares’. Het is dus niet alleen maar korte termijn handel. Ook het feit dat je dividend opbouwt in langer bestaande relaties is een pluspunt dat al te veel opportunistisch gedrag ontmoedigt. Daarnaast is het op een gegeven moment zo dat je de mensen waar je iets mee hebt niet zo maar ‘van de hand doet’! 
Nu is dat voor mij als eenpitter al nuttig gebleken,maar voor middelgrote tot grote bedrijven moet dit een zeer waardevolle tool zijn om bovengenoemde voordelen te behalen. Toen ik gewag maakte van mijn ervaringen merkte ik dat er binnen de gevestigde orde nogal wat weerstand tegen Empire Avenue was (als men uberhaupt al van het bestaan wist). Toen ik Roos van Vugt probeerde over te halen om in te stappen was ze dat niet van plan (toch kocht ik alvast wat aandelen in haar op naam van haar Twitteraccount). Dit laatste is een heel slimme zet van Empire Avenue je kunt op die manier alvast investeren maar ook propageren dat je ze alvast hebt gekocht  Deze week hebben lees verder… Aangeboren tikjeVan nature is de mens geneigd zichzelf te vergelijken met soortgenoten:Hoe ziet mijn buurman eruit? Wat heeft hij voor een huis? Hoeveel kinderen heeft hij? Met social media is het niet anders. Het aantal contacten en aanbevelingen op LinkedIn, op Twitter het aantal volgers,mentions en retweets (met wie word ik geassocieerd) en ga zo maar door. De mens is nieuwsgierig en wil meer. Wat is iemands invloed? Wie bereikt hij? Wat voor informatie voegt hij toe en deelt hij? Is de inhoud zakelijk,wetenschappelijk of is het ‘sociaal’ verkeer?  Waar sta jij? Het aantal tools dat is ontworpen om antwoorden op deze vragen – of vaak delen ervan – te geven,is tamelijk groot. Ik wil mij hier beperken tot een korte bespreking van Klout en Peerindex en mij voornamelijk richten op een nieuw fenomeen:Empire Avenue. Een Social Stock Market voor je ‘Social Capital’. Bij al deze social media (analytic) tools komt het erop neer dat men wil dat je zoveel mogelijk van je netwerken koppelt aan hun systeem. Hoe meer netwerken hoe accurater je score. Bedrijven -want dat zijn het- creëren op deze manier natuurlijk een mega database met een schat aan informatie! Dat bedrijven en recruiters steeds meer kijken naar dit soort indices staat buiten kijf. Zo las ik dat Deloitte actief het twittergedrag van de medewerkers monitoort en zo in kaart brengt wie bruggen weet te slaan en nieuwe bronnen weet aan te boren. Een Kloutscore vermelden op je CV schijnt in Amerika niet ongebruikelijk te zijn. Twitter tools als Hootsuite en Seesmic laten standaard al een Kloutscore zien. De vraag of je daar achter staat of bedenkingen over hebt,valt buiten de scope van deze blog. Voor een wat meer theoretische en soms filosofische discussie verwijs ik graag naar LinkedIn,klik dan hier. Klout Klout meet je invloed door punten toe te kennen aan het gebruik van Twitter:Aantal volgers,retweets,in hoeveel lijsten je voorkomt,hoeveel spam of ’dode’ accounts jou volgen,hoe invloedrijk de mensen zijn die jou retweeten en het aantal unique mentions. Door Klout toe te staan met LinkedIn contact te maken,wordt ook deze informatie omgetoverd tot een aandeel in je Kloutscore. Deze informatie wordt,wanneer je het toestaat,samengevoegd met data uit Facebook,zoals het aantal commentaren,likes en het aantal vrienden met een Kloutscore. Wanneer je wat verder kijkt, zijn er nog veel meer mogelijkheden. Lees verder… Empire Avenue Luxury Items  Empire Avenue Luxury Items  Empire Avenue Luxury Items  Empire Avenue Luxury Items  Empire Avenue Luxury Items  Empire Avenue Luxury Items  Empire Avenue Luxury Items | |
